In the world of high-end tailoring, the suit has long been the focus point. From a three piece suit, to a silk pocket square, the industry as perfected the art of dressing for the formal occassion. However, the modern gentleman’s wardrobe is evolving.
The modern gentleman moves between formal and casual with ease. And he expects the same level of fit, quality, and service in both. Casualisation is no longer emerging. It is already the norm. Except, the modern gentleman can not always shop these items at his go-to clothier.
For luxury menswear tailors, this shift is not a threat.
It is an opportunity.
As a master of fit and fabric, you understand that luxury isn’t just about the formality of a garment, but it’s about the precision of its silhouette. This level of craftmanship shouldn’t be reserved solely for weddings or black-tie events. You can offer that in more casual garments too. Mix formal staples with relaxed pieces, or go for a full casual look.
The one item everybody owns, yet rarely finds the ‘perfect’ version of: a pair of jeans.
How you dress them, is up to you, but start strong with an item everyone has in their closet. A pair of jeans go a long way, and it’s a garment that can easily be dressed up our down.
By integrating custom made jeans into your atelier, you aren’t just adding a product; you are completing your client’s lifestyle. Using premium candiani denim—the “greenest textile in the blue world”—you can now offer the same level of bespoke excellence in casual wear as you do in formal suiting.
You remain the expert, guiding your client through a curated selection of italian denims and refined finishes. The result? Even their most relaxed look looks unmistakably tailored.
The modern client wants to look sharp, even on the weekend. For the high-end tailor, this is a great opportunity to grow. By offering custom-made jeans, you bring your expertise into casual wear without losing the prestige of your brand. If you are looking to bridge the gap between bespoke tailoring and the modern wardrobe, you are in exactly the right place.
Our MTO jeans makes it possible to offer ready-to-wear jeans with a tailored identity, without having to keep huge stock. Create a curated selection that reflects your store’s aesthetic and clientele. Produced in series, yet designed entirely by you.
